Why Bing?
Bing is owned by Microsoft, who also partner with two other search engines: Yahoo! and AOL. When you advertise on the Microsoft Search Network, your ad is actually seen across all three, giving your ad far greater reach.
A growing market share in Australia
The number of customers with Bing as their search engine of choice is more than you’d think, and adoption is steadily increasing. Currently, Bing accounts for 15% of total Australian searches – which can make a decent dent in your leads accumulation.
An affluent audience
A third of Bing users have an income of $100k and are mostly an older and highly educated audience. This is huge for businesses whose target audience fit this demographic; your most profitable leads could come from Bing!
Target better
Bing Ads offer users the ability to control which gender and age demographics see your search ads, which can make a huge difference to the quality of your leads. Demographic targeting can be controlled at either the campaign or ad group level within Bing Ads.
Get more traffic to your website for less money
Advertising on the Microsoft Search Network generally garners a lower cost-per-click (CPC), so you can allocate a smaller percentage of your digital spend on Bing. Potentially seeing a lower overall spend and a higher ROI on paid search.
Complement your Google Ads
Reach 63 million searchers that aren’t reached with Google Ads, simply by advertising on Bing. If you are already running Google Ads, you can utilise Bing’s import tool to easily replicate your ads and increase your reach.What our clients say about us
“In our first week
we have exceeded
$8k in sales thanks to WME”.
we have exceeded
$8k in sales thanks to WME”.
Peter James – Customer Relations
www.clearcreditsolutions.com.au
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