Why Bing

Why Bing?

Bing is owned by Microsoft, who also partner with two other search engines: Yahoo! and AOL. When you advertise on the Microsoft Search Network, your ad is actually seen across all three, giving your ad far greater reach.

 

A growing market share
in Australia

The number of customers with Bing as their search engine of choice is more than you’d think, and adoption is steadily increasing. Currently, Bing accounts for 15% of total Australian searches – which can make a decent dent in your leads accumulation.

Growing market share

A growing market share in Australia

The number of customers with Bing as their search engine of choice is more than you’d think, and adoption is steadily increasing. Currently, Bing accounts for 15% of total Australian searches – which can make a decent dent in your leads accumulation.

 
Affluent audience

An affluent audience

A third of Bing users have an income of $100k and are mostly an older and highly educated audience. This is huge for businesses whose target audience fit this demographic; your most profitable leads could come from Bing!

 

Target better

Bing Ads offer users the ability to control which gender and age demographics see your search ads, which can make a huge difference to the quality of your leads. Demographic targeting can be controlled at either the campaign or ad group level within Bing Ads.

Target better

Target better

Bing Ads offer users the ability to control which gender and age demographics see your search ads, which can make a huge difference to the quality of your leads. Demographic targeting can be controlled at either the campaign or ad group level within Bing Ads.

 
Get more traffic

Get more traffic to your website for less money

Advertising on the Microsoft Search Network generally garners a lower cost per click (CPC), so you can allocate a smaller percentage of your digital spend on Bing. Potentially seeing a lower overall spend and a higher ROI on paid search.

 

Complement your
Google Ads

Reach 63 million searchers that aren’t reached with Google Ads, simply by advertising on Bing. If you are already running Google Ads, you can utilise Bing’s import tool to easily replicate your ads and increase your reach.

Complement Google Ads

Complement your Google Ads

Reach 63 million searchers that aren’t reached with Google Ads, simply by advertising on Bing. If you are already running Google Ads, you can utilise Bing’s import tool to easily replicate your ads and increase your reach.

 
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