Julia Hammond
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Instagram Marketing Tips from the Young Royals

As many of Australia’s states wind down from the Queen’s Birthday long weekend, we decided to take the opportunity to be inspired by some royally good social media. When even one of the world’s oldest institutions has taken to social media, you know it’s time to join the crowds. In fact, the Royal Family currently hold official Twitter, Facebook, Instagram and YouTube accounts.

By far the most popular of these royal accounts are the young royal couples’ Instagram accounts. The Duke and Duchess of Sussex (@sussexroyal) have 8.4M followers, whilst the Duke and Duchess of Cambridge (@kensingtonroyal) have 9.1M followers. When posting to millions of people worldwide it’s important to get it right. So, what are some social media marketing tricks the young royals use that can apply to your business?


Quality of images

As an image based social platform, the top priority when it comes to Instagram should be your image quality. Users come here for eye-catching imagery and providing anything else is a waste of your efforts. Whether it’s photography from an official royal event or behind the scenes snaps from a day in the life, the quality of the royal profiles is always something to admire. The same should be true for your business profile. From product imagery to brand messaging, it’s important to always prioritise the highest quality images as this will drastically improve your engagement with your audience.

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Today The Duke and Duchess of Cambridge attended a Garden Party at Buckingham Palace. The Queen hosts Garden Parties as a way of recognising and rewarding public service. At today’s Garden Party The Duke and Duchess met Kerry Irving and his assistance dog Max. In 2006, Kerry’s car was hit by a truck, leaving him housebound with chronic neck and back pain. Kerry still suffers with the pain from his back injury, but he credits Max with helping him to get his life back on track. Kerry has since retrained as a locksmith and Max is always with him. Kerry and his wife Angela have held dog walks to give other people the chance to spend time with Max, and helped raise money for local rehoming centre, @EdenAnimalRescue.

A post shared by Kensington Palace (@kensingtonroyal) on


Consistent brand style

There’s more than one way to share your brand message on social media. From artistic behind the scenes shots to graphic quote posts, variety is key. But, while variety of content style gives users something different to enjoy, if your brand style changes too often it can become confusing. When the Duke and Duchess of Sussex share announcements on their Instagram the post always maintains a consistent style. From colour choice to font and logo design, it’s essential that your business knows what style to use so that no matter what the message of the post it will be easily identifiable with your brand.

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We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming mental health series launching on Apple in 2020. The pair have been developing the series for several months and are looking forward to sharing such an important project on this global platform. The dynamic multi-part documentary series will focus on both mental illness and mental wellness, inspiring viewers to have an honest conversation about the challenges each of us faces, and how to equip ourselves with the tools to not simply survive, but to thrive. This commitment builds on The Duke of Sussex’s long-standing work on issues and initiatives regarding mental health, where he has candidly shared personal experience and advocated for those who silently suffer, empowering them to get the help and support they deserve. His Royal Highness has spent many years working with communities throughout the UK and young people across the Commonwealth to break the stigma surrounding mental illness and broaden the conversation of mental wellness to accelerate change for a more compassionate, connected and positive society. Quote from HRH: “I truly believe that good mental health – mental fitness – is the key to powerful leadership, productive communities and a purpose-driven self. It is a huge responsibility to get this right as we bring you the facts, the science and the awareness of a subject that is so relevant during these times. Our hope is that this series will be positive, enlightening and inclusive – sharing global stories of unparalleled human spirit fighting back from the darkest places, and the opportunity for us to understand ourselves and those around us better. I am incredibly proud to be working alongside Oprah on this vital series.”

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on


Tell the story of your brand

Using social media to share the story of your brand or your personal affiliations can be a way to attract users with similar interests and help them feel more connected to what you offer. For example, @royalsussex change the accounts they follow each month to highlight a theme or cause close to their hearts. In this way you can learn more about their beliefs outside of their work and relate to them on another level. For your business this can be a great way to reach customers through their interests, passions and beliefs which align with what your brand is trying to do.


Don’t forget about Insta stories

Though not a new feature in the Instagram model, stories are at times underutilised by brands who feel their short lifespan makes them a waste of effort. With the new highlights feature you can keep content from your stories permanently on your profile. Both the Royal Family and Duke and Duchess of Cambridge have used highlights to their advantage to keep their favourite posts front and centre.

Stories don’t have to be an on the fly creation either. You can craft stories in advance to ensure they maintain your brand style and quality and use them to announce new brand offerings or to share more information about how your business was built.


Master social media with WME

These ideas are only the beginning. If you want to truly master social media, our creative consultants can advise on the best strategy for your business. Whether you want engaging Facebook Ads, a bigger Instagram presence or just a better idea of the audience you’re reaching; our social media services do all this and more. We can provide social posting, audience insights and targeted ads that will reach the most relevant audience for your business. Reach out to our team on 1300 663 995 to find out what WME could do for your social profiles.

By Julia Hammond

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