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Top 10 Basic Conversion Tips

In today’s digital world there are always ways of improving your customer experience to ensure that more of your customers convert to leads or sales. You may be surprised how those small elements on your website can make a huge difference, and more often than not, it’s not clear what isn’t working. Below are our top 10 tips to start with.

  1. Call to actions

The number one top tip that we can’t help but emphasise is to ensure that your calls-to-action are clear. This means that any action you want the customer to take, i.e. call, complete a form, buy, sign up, is clear and prominent as soon as they land on your site. Contact details need to be obvious to the eye as a customer may just want to find your number and give you a call. They will lose patience if they have to hunt for it. Therefore, strategic placement of your contact information or form is vital. For example, do not put the contact information in the footer and expect people to find it. Be clear and concise to enable your customers to take the necessary action.

  1. USPs of YOUR business

What is it that makes your business stand apart from your competition? Is it price, location, service or delivery? It is vital that your Unique Selling Propositions are clear as soon as the customer lands on your site. If the buyer is keen on purchasing they will do their research, so ensure that everything that makes your business unique is really clear. Also make sure that these are above the fold of the page so the customer doesn’t have to scroll too far to find this info.

  1. Credibility

Testimonials, accreditations and affiliations are all fantastic ways of increasing credibility and most importantly, trust of your brand. How many years of experience does your business have? Can customers checkout safely and securely? Customers won’t want to put in their payment details if they don’t know where their money is going.  A picture of your team can also add trust to your brand as they then know who they are speaking to when they give you a call.

  1. Colours & Images

Colours and images can create significant emotional attachment with customers, as they can represent feelings, including buying feelings and behaviour. Colour is hugely important in the buying decisions of online users so use it carefully. Orange is a great action colour to use for buttons and next steps. Try not to use too many colours on the page as this can be distracting.

  1. Eliminate distractions

Decrease the amount of distraction of the site. Definitely don’t introduce flashing lime green pop-ups all over the page as the customer will be certain to jump of the page immediately. Ensure the information and customer journey flows without and annoyance.

  1. Engage your customers

Engage, engage, engage! Every customer who arrives on your site is potential business, so don’t lose them! Ensure there is something on the page that will appeal to them to take the next action, and use those calls-to-action wisely!

  1. Navigation

Many of us have either clicked onto a certain page of a website and have had no idea where to go next, or the page displayed was not at all what we expected. It’s frustrating, right? Ensure that within every area of your menu, your customer can find the information they are looking for, and that the path you want them to take is very clear from the start. If not, you will lose the customer and their potential business.

  1. Keep it simple

Make sure all the information displayed is clear, concise and not cluttered. It can be easy to overload a home page with too much information to try and win over business, yet this can work in the opposite way and be detrimental to your bounce rate as people will simply just leave the page.

  1. Compelling content

Take note of who exactly is coming to the site and what they will be looking for. Understanding your audience is key to engaging them. Whether or not you are a lead generation site or an e-commerce store, what information will your customers want to find? The copy on the site needs to be authentic yet compelling.

  1. Ensure the process is a nice and smooth

User experience is becoming ever more important, and people want to have a pleasant experience online. Whether it’s adding a product to your online shopping bag, completing a quote, or simply finding the information they need, customers need a seamless journey from start to finish so when they complete their action they feel satisfied in their decision to choose you.

So there we have it, some simple steps to assist with your online conversions.

If you wish to improve your online conversions and test out a conversion optimisation campaign, get in touch with us today. Let’s get that traffic converting before it’s too late! Call 1300 993 665 now.

By Charlotte MacInnes

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