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Julia Hammond
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There’s No WME Without ‘Me’: Introducing eMarketing Specialist Jen

Since the moment she stepped through the doors, Jen has been one of the most bubbly, energetic and hardworking members of the team. From trapeze flying to eMarketing, find out how Jen puts the Me in WME.


Name: Jen McKinnon

Role: eMarketing Specialist

A little about myself…

I’m a story teller, writer, chameleon, producer, director, actor, singer, stage manager and communications specialist. With a passion for learning new things, I’ve spent my life trying to fill it with more than I should realistically have time for. But, somehow(!), I’ve managed to fit it all in. I make it my business to experience both ends of the spectrum in as many areas that I can. The basic highlight reel includes living overseas; travelling the world; completing two degrees in completely unrelated fields; attending Victoria’s top performing arts school; performing in front of over 5,000 people; buying a house; falling in love; and, of course, working for WME.

When was the first time you heard about the internet?

That’s stretching me a little. I was quite young. I am of the generation of kids who know what it was like to live without the internet and smart devices but also had the benefit of the emerging technology in the latter part of my childhood. I was one of the very cool youngsters who got to go to Futurekids when I was a little tacker. I’m sure kids growing up these days would roll their eyes and wonder who on earth would need to be taught how to use computers, but Futurekids was computer school for children. That was my first experience with the internet that I can recall — sitting in a dark room with that classic 90s, itchy, modular tile carpet in front of a giant, white monitor bigger than my face learning how to use MS DOS.

What is the most rewarding part of your job?

I’m really lucky to get to work with such a wide range of people, all from different backgrounds and with different skills. I’m a firm believer that there’s no such thing as a finished product. Everything we do in life presents further options to learn and grow on a personal and professional level. Being surrounded by people with such diverse talents at WME affords me many opportunities daily to expand on my current skillset and, hopefully, I have something to offer in return.

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I have been a performer since I can remember and actually have a degree in Musical Theatre from the Victorian College of the Arts. While the performing arts isn’t the most efficient way to make a living, I still love it and keep up with a number of projects in the entertainment industry in my spare time. I’m currently producing a TV pilot called Scraping By. You can check it out on Facebook or Instagram!

I’m also an avid reader — I love my books. I have hundreds collecting dust around my home, many of which are still yearning to be read. My favourite book of all time is a book about books (surprise, surprise), The Shadow of the Wind by Carlos Ruiz Zafon. It’s so ethereal and enchanting — if you haven’t read it already, I highly recommend it. I’ve always been a lover of words and, as such, started my WME journey as a content writer. To me, sentences are like puzzles with infinite solutions. I think there is a lot of magic in words.

Interesting fact:

When I graduated from university, I literally ran away with the circus. I lived in Indonesia as a flying trapeze instructor and performer in 2011-2012!

By Jen McKinnonJulia Hammond

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