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Eric Shaikh
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The Best Methods for Effectively Communicating with Your Clients

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Back in the day, things were a lot simpler—you picked up the phone or sent out a letter to a certain client. In the modern, digitally-dominated era, there is an endless list of ways to get in touch with someone when you need to, almost in a matter of minutes (or sometimes seconds). However, not every method is the right way to reach every single client in your database. Some approaches work better than others, so your communication strategy needs to be clearly defined from the outset.

To ensure you’re able to figure out with option suits best, compiling a list of all the methods you’re most likely to use is critical. Here’s our low-down on our top methods for communication.

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Newsletters

Despite common beliefs, newsletters are still in full swing when it comes to marketing. Companies across the globe still send out copies of printed newsletters, especially if it is targeted towards a certain audience. While some may prefer to open an EDM in their inbox, others are much more likely to read what you’ve got to say on paper.

Email

This one goes without saying, but it’s also a tricky one to nail. It’s critical you’re aware of how to engage with an audience that’s most likely always on-the-go—how will you catch their attention if they’re being plagued with emails from hundreds of other companies? How will you open in the first line? It pays to know what language your client is prone to engaging with, and then tie that into your overall message. Above all, keep your emails short, simple and to the point.

Phone

Communicating through text-based methods can often give rise to misinterpretation. Sometimes it’s important to keep things transparent and as accurate as possible, especially if you’re dealing with a sensitive client. By doing this, you’re able to jump onto solving challenges more effectively while giving yourself the ability to eliminate any possibilities of misunderstandings.

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Skype

Still one of our favourites, Skype is great for frequent catch-ups, especially if the client is international. If you’re after a visual format of communication, Skype does that too—it’s an allrounder and it’s best of all, it’s free.

Slack

More for project managing, Slack offers a way for teams across multiple departments or companies to communicate effectively. When there is so much going on in a single project, it is critical to ensure transparency, so using a real-time app like Slack ensures you never miss a beat. Tag other users in conversations or segment them by hashtagging—this platform breaks ground in the communication field.

Above all, know what audience category your client falls into and what their average day looks like. If they are too busy to open an email, are they going to be willing to speak with you over the phone in length? If your client is constantly on the road and never in one spot, what method will you take up? Plan in advance and give yourself notes to help prepare before you’re due to make contact.

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By Eric Shaikh


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