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Nick Bell
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Managing Director of WME.
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Top Tools For Business Management

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Sometimes, all you need to succeed in business is a set of digital tools. This collection of software-based tools will help streamline your workday so you can focus on what you do best, whatever that may be.

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Project Management – Basecamp

Keep track of your projects with the easy-to-use collaborative project management tool that lets you control project status in real-time.

Particularly helpful if you have a few tasks on the go at once, Basecamp provides a space to organise every component of the project. From to-do lists to delegation, to document storage and scheduling, you’ll be able to keep on top of things and streamline your output with the whole team. Everyone will be on the same page and you’ll have far fewer headaches.

Time Tracking – Harvest

When you’re working out cost and project viability, time tracking is one of the most helpful things you can do. Yet it can also be the most tedious.

The creators of Harvest have recognised this and developed a simple tool that tracks the time you and your team spend on each task, and generates reports and invoices accordingly. With Harvest, you won’t have to waste time with a stopwatch in hand. The app will do it for you. It even integrates with your iPhone, Android and Apple Watch so you can find all your data in one place.

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Customer Management – Insightly

Your customers are some of the most important people to your business, and it’s important to keep them happy and manage their expectations.

Sometimes, it can be difficult to keep track of who said what – and it’s a challenge to organise everything on your plate at once.

With Insightly, you’ll be able to manage all your tasks at once and give your customers an outstanding level of service. Controlling everything about your customer relationships from the one place is made simple, and you’ll be able to see them progress from lead to paying customer.

Content Management – Uberflip

Let’s face it: your customers come to you for very different reasons. You don’t just have one type of customer viewing your website – your customer groups come from a range of ages and locations and have many reasons for clicking on to your site.

It follows that they’ll respond differently to different content too. Uberflip gives you a simple way to customise your calls-to-action and show varied content to users based on their profile and demographics. With this simple-to-use – yet powerful – software, you’ll be able to customise the browsing experience for a wide range of your customers, giving them something that will truly make them convert.

Landing page creation – Instapage

We’ve mentioned how important a landing page can be for converting leads into paying customers. Instapage is a simple tool that helps you construct a winning landing page, without knowing any code.
With integrated A/B testing, performance metrics and social media optimisation included as standard, it’s the perfect partner to your marketing strategy.

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By Nick Bell


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