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Stefanie Kir
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AdWords: What’s Holding You Back?

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With billions of searches per day coming from Google, the world’s largest search engine, paid advertising is your ticket to more clicks. You’ll be able to reach a new audience and boost your conversion rate.

A recent study found that advertising on search engines is more cost-effective than direct mail and online banners – and it even tops the Yellow Pages in terms of its returns on investment. It’s a great way of capturing new leads. So why haven’t more businesses capitalised on the benefits? Here are some reasons businesses may be hesitant at first when it comes to an AdWords campaign.

Google’s latest changes to the AdWords platform mean it’s even easier to attract customers. There’s never been a better time to start.

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How do I know I’ll see results?

As with any investment, businesses want to be sure they are going to get great returns. In this case, they want to be sure they are going to get the attention and traffic they’re after. The immediacy of paid search means you’ll be able to enjoy new visitors almost immediately without any of the time it takes to nurture a successful SEO campaign. Although SEO works superbly over the long-term, it’s near impossible to get page one results straight away. That’s where AdWords comes in.

As soon as you start your campaign and publish your ads, you’ll be able to capture leads. You won’t have to wait for the campaign to catch up with you. Instead, you’ll be able to attract customers to click through to your site straight away.

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I don’t have room in my budget

Yes, the cost of AdWords might seem daunting from the outset, but it’s worth bearing in mind that the tool carries barely any risk. You only pay when someone actually clicks on your ad – not when it simply appears in the search results page.

The thing to keep in mind here is to direct them to a page that has a killer user experience and a winning message. If they click your ad and become confused, then you’re paying for a non-sale. However, if they click through and are impressed by your business message, then they may just convert into a paying customer. In this case, you’ve made up the cost of the click and then some.

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It’s too complicated

AdWords paid search really is a powerful tool for your online marketing but it can also be daunting, especially when you’re just starting out. Upon opening up the software, it can be difficult to understand what your first moves should be and how you should best optimise your campaign to attract the most leads.

There are plenty of beginner’s guides that detail everything, from customer segmentation to remarketing to how to make the most of the display network. By following the steps, you’ll be able to craft a strategic plan and engaging ads that show your website in the best light.

At WME, we’re here to help you boost your online presence and maximise your revenue with strategic AdWords campaigns. As Premier Google Partners, we’re proud to help thousands of businesses reach their full potential.

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By Stefanie Kir


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