Why You Should Use Dynamic Remarketing for your E-Commerce Business
As an e-commerce business owner, you’ve probably spent many an hour looking through endless Google Analytics and AdWords data, wondering what you can do to optimise sales.
You achieve a steady flow of traffic each month; a trickle of sales, but it’s not enough. You start to wonder, what are all the other visitors doing? You look into it further. You notice a bunch of visitors have actually added items to their shopping basket, but for the million possible reasons have decided to give you the slip and abandon ship, or rather the shopping basket.
Cue, screen punch.
What can you do to target these people?
Well, you’ve probably heard of remarketing – it allows you to show ads to people who have previously visited your website. Great, but… what about something better? Enter, dynamic remarketing.
What is Dynamic Remarketing?
This format generally takes remarketing to the next level, showing ads to previous visitors that contain products and services they’ve viewed on your website. With messages specific to your audience, dynamic remarketing can build leads and sales by bringing previous visitors back to your site to complete what they started.
What can you do with dynamic remarketing?
- Ads that scale with your products/services: pair your feed of products with dynamic ads, scaling your ads to cover your entire inventory.
- Simple, yet powerful feeds: AdWords will pull products and services from your feed, and determine the optimum mix of products for each ad based on popularity and what the visitor viewed on your website.
- Optimising layout: AdWords predicts which dynamic ad layout is more likely to perform best for each person, placement, and platform where the ad will show.
- Bid optimisation: enhanced CPC and conversion optimiser allows AdWords to calculate the optimal bid for each impression.
If you’re an e-commerce owner, dynamic remarketing offers targeted, product focused advertising. The ability to dynamically create ads that include your image, price and text, all based on what a shopper viewed on your website is a pretty big deal, don’t you think?
Written by Jonathan Lowther — Performance Media Specialist at WME.
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