How many phrases do I need?
For each concept and location combination it’s important to work with a group of phrases – usually 3 or 4. This cluster of phrases allows copy to be written with natural context and links created with varied anchor text.
1 product in 3 locations = 12 phrases.
3 products in 2 locations = 24 phrases.
What is the competition level?
You can only rank your website in the search engines by taking the place of another site, so how much you should invest to achieve a meaningful result, is based on how strong the other websites are that presedntly rank for your key phrases. We’ll run a number of searches, identify the sites we need to beat and then look at their SEO assets, finally providing you with the competition rating.