Last updated 02/02/2015

In this agreement, the following words have the following meanings:
“Foundation Goal” The achievement required within ninety (90) days (from initial optimisation) to which the Foundation Guarantee applies.
“Foundation Fee” The monthly administration fee payable prior to the commencement of the “Term” under the Foundation Guarantee.
“Client” The Client, as detailed within the Campaign Particulars and including its representatives
“Company” The Company, as detailed within the Campaign Particulars and including its representatives.
“Key Phrases” The mutually agreed target search phrases for which the Services apply being the Key Phrases, as detailed within the Campaign Particulars.
“Services” The provision of Search Engine Optimisation (SEO) services to manipulate elements of the Website and references to the Website from other websites for the purpose of having the Website found and listed by Search Engines for the Key Phrases in searches and attempting to improve the ranking of the Website in the Search Engines when the Key Phrases are searched.
“Website” The location defined by the unique resource locator (URL) being targeted by the campaign being the Website, as detailed within the Campaign Particulars.
Foundation Guarantee 
1. The “Company” guarantees to achieve the “Foundation Goal” for the “Website” according to the “Campaign Particulars”. Upon achieving the “Foundation Goal” the “Term” will immediately commence.
a. The guarantee/s offered, if any, are determined prior to the campaign commencing. The “Client” acknowledges that pricing for the “Services” may vary depending on the type of Guarantee offered.
b. The Foundation Guarantee Terms apply in addition to the General Terms.
c. The guarantee/s do not apply in the following circumstances:
i. If changes are made to the “Website” by other parties (including the “Client” that adversely affect the search engine rankings of the “Website” (as determined by the “Company”);
ii. If the “Website” is offline or inaccessible to the search engines due to a reason not caused by the “Company”.
2. In the event that the “Foundation Goal” of the guarantee is not met within ninety (90) days; thereafter, either the “Client” or the “Company” shall have the option to exit the agreement without penalty. The option to exit the agreement shall remain available until such time as the “Foundation Goal” is achieved.
3. The “Company” shall advise the “Client” by email with respect to the selection of target key phrases. In the event that the “Client” does not respond or approve the recommended key phrases within seven (7) days of the date of the email the “Company” will proceed with the key phrases as recommended.