Last updated 02/02/2015

Definitions 
In this agreement, the following words have the following meanings:
“Money Back Milestone” The period of time from implementation of ‘on-page’ SEO elements to which the Money Back Guarantee applies.
“Money Back Goal” The achievement required within the “Money Back Milestone” to which the Money Back Guarantee applies.
“Campaign Particulars” The Campaign Particulars provided by the Company to the Client setting out the Client, Fee, Key Phrases, Minimum Term, Ongoing Fee, Search Engines and Website.
“Client” The Client, as detailed within the Campaign Particulars and including its representatives.
“Company” The Company, as detailed within the Campaign Particulars and including its representatives.
“Key Phrases” The mutually agreed target search phrases for which the Services apply being the Key Phrases, as detailed within the Campaign Particulars..
“Services” The provision of Search Engine Optimisation (SEO) services to manipulate elements of the Website and references to the Website from other websites for the purpose of having the Website found and listed by Search Engines for the Key Phrases in searches and attempting to improve the ranking of the Website in the Search Engines when the Key Phrases are searched.
“Website” The location defined by the unique resource locator (URL) being targeted by the campaign being the Website, as detailed within the Campaign Particulars.
Money-Back Guarantee 
1. The “Company” guarantees to achieve the “Money Back Goal” within the period of the “Money Back Milestone” for the “Website” according to the “Campaign Particulars”.
a. The guarantee/s offered, if any, are determined prior to the campaign commencing. The “Client” acknowledges that pricing for the “Services” may vary depending on the type of Guarantee offered.
b. The Guarantee Terms apply in addition to the General Terms.
c. The guarantee/s do not apply in the following circumstances:
i. If changes are made to the “Website” by other parties (including the “Client” that adversely affect the search engine rankings of the “Website” (as determined by the “Company”); or
ii. If the “Website” is offline or inaccessible to the search engines due to a reason not caused by the “Company”.