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Shounak Gupte
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How to Answer Quora Questions to Drive Traffic

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Quora has become a platform of choice for people who want to drive traffic because it has greater credibility in comparison with others such as Yahoo Answers. As people ask questions, those giving answers have a chance of explaining who they are and the data of authority they hold. How can you answer questions on Quora to drive even higher traffic?

Learn about your areas of strength

Notably, the best answers on Quora are those given from an authoritative position. You need to be the person that others can trust. Take some moments to be deeply thoughtful and comprehend your resources base. Remember that a person might be knowledgeable about a subject, but lack authority in the same field. Your areas of focus should come from business niche, experience, hobbies, and history. Answer questions in your strong areas and ensure to focus on a narrower band or specialty. In every question, think of getting some form of verification that can be used as proof of what you say. If you cover more areas, people may consider you an imposter and distrust you.

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Look for questions in the areas of strength

After identifying an area of strength, take time searching the Quora that has the right opportunities. Here, do not just focus on answering questions, but take the Quora as a type of content marketing site where you generate content using answers.

After identifying an area of strength, take time searching the Quora that has the right opportunities. Here, do not just focus on answering questions, but take the Quora as a type of content marketing site where you generate content using answers. The good thing with Quora is that you only provide narrow answers and direct readers looking for additional data to your website. All the traffic and referrals will get back to your site and raise traffic. Note that this will only work if information on your site is related to the questions you are answering.

The good thing with Quora is that you only provide narrow answers and direct readers looking for additional data to your website. All the traffic and referrals will get back to your site and raise traffic. Note that this will only work if information on your site is related to the questions you are answering.

Look for questions with over 1000 views and weak answers

The best questions that will drive traffic to your site are those that have a lot of interest. The idea is to get questions with over 1000 views that are recent and very relevant. If a question is too old, it might be irrelevant and not capable of driving traffic anymore. Start working on the questions and generate answers that are more detailed, longer, and better than all the previous ones. Though it may take time to get voted the best, you will ultimately get there and drive enormous traffic.

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Answer direct queries on Quora

When you continue answering questions and become an authority, people will start directing questions to you directly. This is a great opportunity for you and your website because they need your expertise. By answering the questions candidly and directing the visitor to your site, more will keep coming and sharing your site. However, it is prudent to be very careful by avoiding taking a lot of time on niche questions because they can have negative ROI.

Answer questions with more details, images, data, and links

When answering any question, make sure to give clients as much info as possible. For theoretical questions, provide conclusive theoretical information. For most questions, it is practical to provide answers using data and images for extra support. Data makes your information authoritative while images make the answers outstanding. Finally, a link helps to justify the answers so that users can countercheck and even refer others. Make sure that the link does not look too promotional because it can make you lose credibility.

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Answer questions personally and analyse traffic
When answering any question, do it as a person and not a brand account. However, you get some section of the description to include things such as CEO, Brand Manager or your title. Besides, the name is added as a link so that followers who click it are redirected to your website.

Finally, you need to analyse how much your work on Quora is helping to drive traffic. Set up a funnel tracking system to see the number of people viewing your Quora answers and clicks being redirected to your site. If there is little traffic, you need to redefine how you select the area of strength and answering the questions correctly.

Conclusion

Answering Quora questions can help to drive a lot of traffic to your website when carefully thought of and handled from a point of authority. Focus on answering the questions as a different form of content marketing and make the answers authoritative to build credibility. Follow the outlined six points to help you to transform Quora into a traffic generator for your site.

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By Shounak Gupte


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