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Julia Hammond
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Improve Your Rankings with the Help of These Strategies

Every business in the online sphere is fighting for recognition on Google. Ranking – and ranking well – is a massive benefit to your business, likely to bring your site more visibility and prominence.

It is relatively easy to create a business website, but the challenge lies in getting it to rank when working with a competitive and intricate algorithm.
There are a number of ethical and effective ways that allow you to improve your business ranking and have a powerful impact on your overall traffic. By including these in your SEO-driven content, you can potentially create more prominence and notability in your market, allowing you to generate positive leads and sales.


One of the most prominent ways to build your ranking without SEO is by having strong backlinking. Essentially, these are incoming hyperlinks from one webpage to another, and they are often the most prominent factor determining your site’s ranking. Through strong and varied link-building you can create an authority for your website which will be reflected within your Google ranking. Ensure that you include this within your site ASAP, as it can take some time for Google to recognise links and subsequently boost your ranking.


Remember, it is not the quantity of links that you use, but the quality. It works against you to include links from smaller sites. By using high-quality links, you can increase your SEO rankings and build your site authority. This can be done in various ways, including by partnering with news sites or popular bloggers that are industry relevant.

Above all, make sure that they are in fact good backlinks. You can be penalised by Google if you get unnatural backlinks.


Eye-catching in nature and informative from the outset, infographics are a powerful way to communicate your point effectively. They are also a fantastic way to create effective backlinks, which can have a massive impact on a website ranking.  

This is done through an embedded code, which is carried by the infographic no matter which website it appears on. This means that if the infographic is used by another site, your code will still be there to link back to your website.

This can be any URL from your site, which is included when you include the request to backlink to your site. You are also able to use infographic publishers that will get your graphic viewed and used by a larger audience.

Guest Posts

Guest blogs give incredible opportunities to sites that are losing viewership. Securing a worthy and engaging guest to create an informative blog with industry insights will generate clicks; not only because of the quality of content, but also because of your guest blogger’s already substantial following.

There are a number of things that guest blogging can do. It is one of the most prominent ways to work with SEO discreetly, through direct focussed blogs with internalised linking and keywords.

With the added bonus of the authority that comes with an industry relevant guest author (and the social shares that come along with that), the blog post is sure to help Google recognise you. The higher quality the post, the more likely you are to get higher viewership.


Personalised Blogs

Customers enjoy relatability, especially in what bigger businesses. Blogging is a fantastic way to do this, especially posts that are more informal in nature. Conversational style isn’t something we would recommend across the board, but it is definitely something you should include in your blogosphere to break it up from the formalised posts.

Generating natural and personal content can bring a more relatable feeling to your blog that will allow for people to look at your business in a different light. This can be a cultural segment or a personal blog by the CEO each week that highlights changes in the industry or their experience within it.

Not only are they naturally more interesting, but they also offer insights into specialised aspects of your business. For instance, have a team member from each section of your business write a blog surrounding that aspect of business. An example of this could be having a member from your sales team write a specific blog regarding sales in business.

This is one of two ways that professional personalised blogs can be written: either with the team members of each domain applying the knowledge they have about a different section of business within the blog, or in a multi- voice format.

Going to the Top

There is only one way to get to the top of Google’s results, and that is by beating the competition. By analysing your best-performing blogs, you can see what your audience is interested in, the type of writing style they respond to and the length of content that they engage with.

By evaluating this, you can better understand your audience. It is also a great basis to see how you can improve your blogs. Would it perform better if it were longer, more in depth? Is it fine how it is?

Also look at the blogs that aren’t performing well, and make sure you understand why they aren’t.

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By Alexandra KaraoutsadisJulia Hammond

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