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Jen McKinnon
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Content chameleon and captain of creativity
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Case Study : Taste of the Wild

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Welcome to the Case Studies Blog Series. Each week, we’ll be taking an in-depth look at one of our top performing clients across our 5 digital services. Hopefully these blogs will give you insight into the marketing potential that each of our services provides.

CLIENT SERVICE GOALS
Taste of the Wild Facebook Management
  • Increase page engagement
  • Increase page reach

“Excellent customer service and super fast communication. Most importantly, they achieved what we wanted them to do. Will happily recommend to all our friends and business partners alike.”

Waruna Seneviratne  – Co-Founder

Image 1The Client

At WME, we collaborate with our clients through every step of their digital marketing journey, taking a personal interest in their digital development. So, when terrific results come in, it’s just as exciting for us as it is for the client. This week we’re exploring the journey of one of our social media clients, Taste of the Wild. This family-owned business distributes quality pet food, with the aim to provide our cuddly companions with the best nutrition available, through recipes designed by nutritionists and veterinarians.

The Challenge

Operating within both the U.S. and Australian markets, Taste of the Wild engaged with WME in March 2017 to manage their Australian Facebook page, with the primary objective to increase engagement and reach.

The Strategy

Through both organic and sponsored content, the Social Media cohort at WME were able to help Taste of the Wild reach their goal within 7 months of collaboration. The client set aside a boosting budget for the Facebook campaign that really benefited their digital presence. With a mix of videos, imagery, blogs and competitions, the Facebook content produced by our team was able to achieve the following results. Take a look!
social media request a call
The Outcome

Taste of the Wild grew their following exponentially by 56.8%, month on month, to reach a current total of 459,706 followers. That’s an audience of nearly half a million! The content distributed on their Facebook page reaches approximately 1,655 users on a daily basis and, in the past 7 months, across the board has received 4,907 total likes.

56.8% 459,706 1,655 4,907
growth in followers, month on month total followers reached in 7 months average daily reach total likes on content in the past 7 months

If your Facebook page needs a boost, don’t hesitate to get in touch with one of our Senior Digital Strategists today, or request a call here.

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By Jen McKinnon


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