Fresh Facebook Ad Strategies for 2015
Since 2004, Facebook has continuously kept us engaged by developing new and interactive ways for us to connect with friends, families and peers. With the introduction of advertising, brands are able to effectively reach out to potential customers through demographics and user behaviour. The beauty of running ads is that you can target a mass audience in seconds with relevant, targeted information. This is a marketing platform all businesses should utilise at some point.
Buying Through Facebook
Testing, testing… the new ‘buy’ button (currently under experimentation) will be the latest feature offered through the interface. People on desktop or mobile will be able to purchase directly from a business without leaving Facebook. Brands will be able to measure and predict the return on investment from their Facebook campaigns. This will be the ultimate impulse purchase button – great for any e-commerce company.
It’s advertising in its most direct form, where your business can use ads to present products as they would appear on their website. Imagine being able to show your customers ‘products on your shelf’, leaving behind the usual limitations of traditional advertising.
Recent statistics show there are now 740 million daily active mobile users on Facebook. On average, all smartphone users check their phone 100 times per day (we’re not kidding!) and Facebook 14 times a day. This highlights the growing usage of mobile devices, as users (like me) are constantly accessing their Facebook account, allowing more ad visibility per user. Utilising these insights, advertisers should create ad campaigns targeting mobiles separately to desktop and tablets, so they can tell which device performs stronger.
Your customers are using mobiles to communicate with friends and family 100 times in just 24 hours – this is a perfect opportunity to let them know you exist.
Facebook for Older Generations:
Back in the day, Facebook was considered a platform for teens and young adults, however, a clear shift has occurred whereby the older generation are now jumping on to the Facebook bandwagon and younger generations are now engaging with media platforms such as Snapchat and Instagram. The ages 18 – 34 have the lowest user percentage in Facebook, and in 3 years has grown its 55+ audience by 80%. The older folks are more likely to stick with Facebook as they are slower to adopt newer technologies.
Some product types will perform great if targeted specifically to the 55+ audience, such as gardening or cruises.
Users nowadays watch their News Feed more than they’ll read it. By 2019, video advertising is expected to represent almost 55% of all online display revenue.
This is perfect for viral campaigns, events, seminars, charities etc.
With the growth in video advertising, as a business you should make practical use of this ability to help define your voice and communicate complex messages. It gives you the ability to speak to your audience on a more human level, evoking more powerful emotions for your chosen demographic.
Stats sourced from Smk.co.