Bernie Sanders: He’s Won The Internet But Will He Win The War?
Meet the American Politician connecting with younger generations of voters by utilising social platforms: Bernie Sanders. The independent senator is a vocal socialist who has a history of caucusing with Democrats. In a midday movie special worthy turn of events Sanders, has now presented himself as a legitimate threat to the democratic presidential nomination. Whilst Hillary may be winning coverage through mainstream media channels, Sanders is quickly gaining through an incredibly proactive digital media campaign.
At 73 years of age ol’, Bernie Sanders is killing it across Facebook, Twitter and Reddit; where users seem to be upvoting absolutely anything Bernie Sanders related. Sanders is in a unique position as an independent candidate. He doesn’t have to answer to anyone and seems to be more interested in using the campaign as a tool to bring his opinions to a public audience, rather than winning the nomination from Hills. Funnily enough, this new brand of Bernie Sanders political honesty is winning over voters, and win he just might.
Politicians everywhere are left scratching their heads and asking themselves, is honesty really what the people want? Well, duh. But what exactly is Sanders selling that younger generations are lapping up? He’s calling for higher taxes on the wealthy, expansion of government-run healthcare programs, a raise to the minimum wage and tuition-free college education – yeah that’ll do it. His strong position on important issues like these combined with his powerful digital media presence has younger generations of voters, many who otherwise would have little interest in politics, logging in and taking note.
What some people may not realise, however, is that Sanders agenda is much bigger than votes. It’s a contagious honesty and ultimately, progression that the 73-year-old politician is after. Sanders wants to push the 99% back into the spotlight and push he will. With 379,000 followers on Twitter, 1,261,412 likes on Facebook and after holding an ‘ask me anything’ on Reddit that received thousands of upvotes, Sanders (and his online trove of supporters) is taking off right where Occupy Wall Street left off. Even if you’re not one for politics, (I for one am not) you’ve got to take your hat off to a man who has been alive for over half a century and is mastering a tool that many of our parents, and definitely grandparents, wouldn’t be able to even comprehend.
What does this mean for the U.S.? The unprecedented success of Sanders’s digital media campaign has left a big fat question mark hovering over what many had dubbed ‘Hillary’s year’ and poses the question: Sanders has won the internet, but will he win the war?
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