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Cassie Chorn
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Mark Your Diaries: Not-To-Be-Missed Training Opportunities

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Looking to upskill and network with professionals in the same field? Then we’ve got you covered. Today we’re sharing with you some upcoming tech and digital events taking place across Melbourne that are worth checking out.

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Marketing Savvy

Who: Hootville Communications

What: This book-anytime course is suited for sole operators, small businesses and non-profits who are eager to better understand their audience and unique marketing opportunities. The workshop will equip attendants with skills to dramatically improve their existing marketing strategy and assist them in clarifying their brand and marketing plan. Owner and founder of Hootville, Brett de Hoedt leads all Marketing Savvy workshops, and is an experienced marketer and trainer with more than 17 years of experience in the industry. Attendees will walk away knowing how to effectively communicate their point of difference to their target audience.

When: Book anytime!

Where: Anywhere by request

Intro to Customer Experience

Who: Collective Campus

What: This free course takes attendees through the importance of understanding customer experience, which is especially important given how competition between industries is only increasing and customers are demanding more than ever before from the companies they interact with. This workshop is ideal for business owners, team members, marketers, or any professional who wishes to upskill for their next job. Following this course is a more in-depth Customer Experience Workshop, where participants will learn how to map and identify customer journeys, create memorable experiences for customers across various touchpoints, and gain a deeper understanding of their customers overall.

When: Intro to Customer Experience: Wednesday, 11th May 2016; Customer Experience Workshop: Friday, 3rd June 2016

Where: Collective Campus – 20 Queen St, Melbourne VIC 3000

 

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Google Analytics 101 & 201

Who: Loves Data

What: This two-day course takes participants through the fundamentals and practicalities of Google Analytics, such as the interface and analysing reports to assist in optimising marketing campaigns. This course is suitable for professionals at any level – it can serve as a refresher course for the more experienced, and a thorough introductory course for the absolute beginners. Day two covers more advanced features, including advanced analysis and customisation techniques, to ensure the account is analysing data closely aligned to business goals. This classroom-style workshop will also give participants the chance to ask questions and learn best practice techniques.

When: 9-10th June 2016

Where: Melbourne Business School – 200 Leicester St, Carlton VIC 3053

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By Cassie Chorn


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