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Nicole Wilson
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Google Analytics with our Pal, Jim

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You may have heard professionals within your industry harping on about Google Analytics and the benefits it yields. However, what exactly is it and how can your brand best tap into the much hyped resource? Well, the first thing you need to know is that the hype is true and, secondly, that our technical team can help you harness it and direct your digital presence towards success.

For a business owner, Google Analytics is a vital resource that allows you to collate key insights into your brand’s digital performance. Google Analytics allows you identify what is and isn’t working for you, and what strategic avenue will most effectively assist you in rectifying the situation.

viaperkinsconsulting

Our talented technical team will install Google Analytics as a part of your digital marketing campaign, we’ll then input a small code within your website that will relay the information back to the graphical interface. Google Analytics can measure basic information like how many site visitors your brand receives at any given time and where they reside in the world. It can also measure more complex data like information regarding customer purchases and demographic specifics. The most valuable advantage of Google Analytics, by far, is the influence it can have on strategic decisions. The resource gives your brand a tactical edge over competitors who don’t utilise it because the insights it provides allow you to make smarter, more calculated moves.

In this short video, whipped up by one of WME’s exceptionally talented designers, we explore the benefits of Google Analytics further with the help of our pal, Jim.

As you can see in this short video, the insights that Jim was able to draw from data collated via Google Analytics enabled him to successfully identify where changes to his website were required. Furthermore, once Jim had actioned these changes the website’s performance improved dramatically.

If you, like Jim, are looking to capitalise on your online presence and boost your brand’s ROI, but aren’t sure where to start, our friendly consultants are more than happy to help kick start your Google Analytics journey as soon as today. So, to start making smarter, more strategic business decisions call us on 1300 663 995 now. Good work, Jim.

Your move.

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By Nicole Wilson


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