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Quick history: the evolution of SEO
Search Engine Optimisation (SEO) has grown to be one of the leading marketing techniques in the digital age. With Google adding to and editing...
How a .sydney domain helped Solace Hair dominate
Beautifully positioned on the ground floor of the historic Grace Hotel, Solace Hair is one of Sydney’s premier hair salons. Offering a full suite...
4 Steps to Finding the Right Social Platform for Your Business
So, you’ve decided to invest in social media for your business – great decision! Social media is an extraordinary tool. It gives small to...
How to use memes in your social media strategy
Memes have made a real breakthrough in the social space of late. Audiences love the capacity to illustrate irony and sarcasm through the use...
What is Evergreen Content?
When you hear the term ‘evergreen’, my bet is that the first thing that comes to your mind is an image of a pine...
What are meta tags?
We talk a lot about SEO in the abstract but we often don’t home in on the granular elements that can be optimised. Meta...
How to Introduce PR Tactics to Your Digital Marketing Campaigns
Digital PR and digital marketing are one and the same, right? Well, you’d be forgiven for thinking that’s true, but while the two fields...
Does my domain name affect my SEO ranking?
SEO has come a long way since elements like domain name could have a significant impact on rank. While Google’s focus has shifted from...
Does Clickbait Work? (The Answer Will Shock You!)
Clickbait is a dirty word in the online marketing world. When we hear it, most of us think ‘fake news stories’ or ‘bad pyramid...
GDPR could cost your small business big bucks!
Recently, the world was swept by a new set of regulations governing how businesses hold client information on the internet. These new rules change...
Are you using Instagram Stories effectively?
There is no doubt that social media is fast evolving and the latest feature, Instagram Stories, is a testament to how broadly Instagram can...
Is Your Business Ready for the Rise of Gen Z?
For the longest time it has felt as though media scrutiny and business practices were focused solely around Millennials, what their needs were and...
You Get Out What You Put In
Be brutally honest: did you take on your digital marketing campaign because it was the best strategy for your business, or because it was...
What is an SSL Certificate?
With so many of today’s transactions taking place online, security has become paramount. It’s important not only for visitor safety but also for maintaining...
Professionally-Built Website or DIY for Small Business?
In recent years, there has been increasing talk of “digital transformation”. To achieve this, businesses undertake software implementation, migrate to managed cloud services, and...
