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BERT Alert: How the new Google update improves search results for users
Google recently announced a brand new update to their search algorithms, known as BERT. BERT has been in testing since last year and was...
Marketing Horror Stories – How to Avoid Mistakes in Your Campaigns
The spooky season greets scary sights and frightening faces, but there are some horrors that we just don’t want to watch. We take a...
Steps to Spring Clean Your Marketing Strategy
By the time spring comes around, we’re more than halfway through the year. Many of us would prefer to hibernate through winter which, in...
How Books Went Digital & Why Your Business Should Too
Change is inevitable in the ever evolving digital era we live in today. However, there are many individuals that feel apprehension and anxiety over...
How to do an SEO Content Analysis of your website
It’s super important for your business’s website to be engaging and high quality, with both effective content that appeals to users and optimised content...
What Makes a Great Website?
As we look to 2020, we can reflect on how much the internet has grown and transformed over the past decade. Websites today are...
Are Horoscopes the Ultimate Marketing Strategy?
What colour should you wear based on your zodiac? Your horoscope will tell you where you should next go on holiday. What does your...
The 4 Pillars of Modern Digital Marketing Strategies and the One Thing You Can’t Do Without
By Donal Stott & Julia Hammond Modern digital marketing strategy is constantly evolving, but there are several constants that continue to drive success for...
Does Your Business Need a Blog?
As a small business owner, your website is your digital business card. Your site lists your services, shares your brand story and helps users...
Do Emojis Have a Place in Your Marketing Materials?
With World Emoji Day taking place on July 17th, there’s no better time to consider the use of these fun icons and images in...
How Well Do You Know your Customers?
Businesses thrive when they understand how their customers work. Looking at how customers behave, what actions they take on your site and how they...
New Financial Year Resolutions to Grow Your Business
December 31st: people across the planet are taking stock of their lives and declaring goals to help them progress in the new year to...
Is Seasonal Marketing Right for Your Business?
The same way your wardrobe changes with the seasons, so too should your marketing campaigns. Online marketing is not a set and forget strategy....
How Will Google’s Latest Core Update Affect Your SEO?
If you’re familiar with the basics of online marketing, you’ll understand the importance of Google Search in your journey to digital success. Every element...
Instagram Marketing Tips from the Young Royals
As many of Australia’s states wind down from the Queen’s Birthday long weekend, we decided to take the opportunity to be inspired by some...
