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Adapting your business to changes in consumer preferences
People often point to the durability of large corporations as they make it through tough times, but it is the nimble ability of small...
How to Rebuild Your Business’ Online Presence After COVID-19
A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the...
Getting Your Business Ready for the Post-COVID-19 Future
The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing...
4 Tips for Nailing Customer Communication During a Crisis
Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in...
Facebook vs. Instagram Ads: Which is Better for Your Business After COVID-19?
With the COVID-19 lockdown continuing to fuel businesses online, your advertising spend is best used in the virtual worlds your customers frequent. With 13...
User Experience: How to Get It Right During a Crisis
User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While...
3-Step Marketing Health Check for Success After COVID-19
Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down....
Is Digital Marketing a Smart Investment During a Recession?
As the world reacts to the ongoing COVID-19 (or coronavirus) crisis, we’re facing many new and some not so new challenges. One of the...
Using Social Media to Build Stronger Connections with Your Audience During COVID-19
Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour...
How to Avoid Common Brand Pitfalls During the COVID-19 Crisis
As Australia moves to a home-based economy, brands should consider their relationship with both existing and new customers, and what support they may need...
Four Ways to Communicate with Customers During Coronavirus
With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new...
Impulse Buying: The Psychology Behind Sales
We’ve all had moments where we see something — through the shop windows, on our Instagram feed, on someone we walked past — and...
Brief History of Digital Marketing (1990-2020)
A great digital marketing strategy has become the cornerstone of success for a lot of brands and businesses. We can trace the beginnings of...
Google My Business: Do You Need It?
There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is...
The Future of SEO: 5 Trends You Need to Know in 2020
What better time than the start of a new decade to look toward the future? We’ve tracked down the top 5 SEO trends that...
