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Impulse Buying: The Psychology Behind Sales
We’ve all had moments where we see something — through the shop windows, on our Instagram feed, on someone we walked past — and...
Brief History of Digital Marketing (1990-2020)
A great digital marketing strategy has become the cornerstone of success for a lot of brands and businesses. We can trace the beginnings of...
The Future of SEO: 5 Trends You Need to Know in 2020
What better time than the start of a new decade to look toward the future? We’ve tracked down the top 5 SEO trends that...
How Artificial Intelligence is Improving E-Commerce
When people talk about the future of technology, more often than not they’ll mention artificial intelligence (AI). Some of the world’s largest brand names...
BERT Alert: How the new Google update improves search results for users
Google recently announced a brand new update to their search algorithms, known as BERT. BERT has been in testing since last year and was...
Marketing Horror Stories – How to Avoid Mistakes in Your Campaigns
The spooky season greets scary sights and frightening faces, but there are some horrors that we just don’t want to watch. We take a...
Steps to Spring Clean Your Marketing Strategy
By the time spring comes around, we’re more than halfway through the year. Many of us would prefer to hibernate through winter which, in...
How Books Went Digital & Why Your Business Should Too
Change is inevitable in the ever evolving digital era we live in today. However, there are many individuals that feel apprehension and anxiety over...
How to do an SEO Content Analysis of your website
It’s super important for your business’s website to be engaging and high quality, with both effective content that appeals to users and optimised content...
What Makes a Great Website?
As we look to 2020, we can reflect on how much the internet has grown and transformed over the past decade. Websites today are...
Are Horoscopes the Ultimate Marketing Strategy?
What colour should you wear based on your zodiac? Your horoscope will tell you where you should next go on holiday. What does your...
The 4 Pillars of Modern Digital Marketing Strategies and the One Thing You Can’t Do Without
Modern digital marketing strategy is constantly evolving, but there are several constants that continue to drive success for businesses. Whether your business is blue...
Does Your Business Need a Blog?
As a small business owner, your website is your digital business card. Your site lists your services, shares your brand story and helps users...
Do Emojis Have a Place in Your Marketing Materials?
With World Emoji Day taking place on July 17th, there’s no better time to consider the use of these fun icons and images in...
How Well Do You Know your Customers?
Businesses thrive when they understand how their customers work. Looking at how customers behave, what actions they take on your site and how they...
