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How to create a killer Facebook Ad
You see them blend seamlessly with organic content shared by your friends and the groups you follow. More often than not, they’re targeted specifically...
Optimise your conversion rate with 5 quick wins
Once you have your eCommerce site up and running, the next big hurdle is to get people to start making purchases. Your conversion rate...
35 digital marketing acronyms to know and understand
There are a huge number of digital marketing acronyms in play and, if you’re not in the industry, it can be difficult to stay...
The importance of social search and Google Maps
Roughly 82% of customers conduct research before visiting a store or restaurant or making any type of purchase. This is why ensuring your business...
On the Couch with Social Media Manager, Natalia
Communications Specialist, Jen McKinnon, sat down with our Social Media Manager, Natalia Pereira, to ask her the questions business owners are always first to...
Why Vanity Metrics aren’t what your business should focus on
Vanity Metrics are the flashy data that big companies love to rave about. While impressive on paper, metrics like social media followers, pageviews, subscribers...
Long tail keywords and how to find them
If you perform your own search engine optimisation, you are probably familiar with the Google Keyword Planner. This is a free tool you can use...
What are the 3 H’s of content marketing and why are they important?
From Netflix to YouTube, content forms a significant part of our daily lives – especially when it comes to entertainment. So, it is only...
Why more businesses are investing in their people
If you read about the top companies most Australians want to work for, you’ll see that they have one common theme that makes them...
The future role of AI in SEO
Artificial Intelligence (AI). A popular trope in science fiction, it is typically represented as a sapient, self-aware computer system capable of independent thought and...
6 web design basics you should know
We always recommend to have a professional web developer design and build business websites. However, it’s easy to become reliant on web developers for...
How to create a memorable customer experience
When it comes to business, it’s not always your products or services that keep customers coming back, it’s their experience with a business. In...
Does your business need chatbot technology?
With new social technology emerging daily, your business has endless opportunities to connect with your customers and provide valuable interactions. One of the most...
5 easy marketing wins for eCommerce
The internet is brimming with eCommerce sites and, unless you have a solid strategy in place, it can be hard to stand out amongst...
How to Create a Winning Content Marketing Strategy – A Complete Guide
It’s a question that haunts every digital marketer’s dreams, and one that marketing managers ponder over text-filled white boards: how do you create a...
