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Customer segmentation drives positive engagement
Segmentation and targeting is all about data, working hand-in-hand with email marketing, social media and pay-per-click advertising. Without good lead generation techniques and an effective data mining strategy in place, customer segmentation will remain an untapped channel from which your business could be making meaningful and relevant interactions with clients.
At WME, we have a team of dedicated data analysts who can best direct you when engaging with the benefits and pitfalls of contact profiling, segmentation and targeting.
Customer targeting and segmentation
Customer segmentation is the analysis and grouping of data based on the common traits or tendencies of clients and their differences. This division of data can be based on any number of specific details, including income, occupation, gender, age, interests and buying behaviour.
Customer targeting is the use of that segmented data to tailor communications to the specific group you’re contacting. This allows the information you send to your consumers to engage them more directly and, as a result, garner a higher conversation rate and a better return on your investment.
Through segmentation and targeting, your consumers will enjoy a more personalised interaction with your brand. This will improve consumer engagement, the satisfaction of your customers and the long-term loyalty they give your business.
Nurture Your Clients To Improve Customer Retention
Through the use of targeted email marketing, you can ensure that your clients remain faithful and interested in your brand. As we know, it’s much less expensive to keep existing clients than to convert new leads. Segmentation and targeting is a great way to show your clientele that you have their best interests in mind and keep them “on the hook”.
WME Develops Informed Strategies From Clearly Defined Marketing Insights
With almost a decade of experience in digital marketing and an expert staff of over 100 digital specialists, WME is supremely placed to advise you on the best way to include data segmentation and targeting into your existing online strategy. Get in contact today to ensure you don’t miss your opportunity to make the most of these highly effective marketing techniques!
Laser-target your market
Segmented email campaigns have an open rate 14.32% higher than non-segmented campaigns – Mailchimp, 2016.
74% of marketers say targeted personalisation increases customer engagement. – iFactory, 2016
Learn about your audience with detailed data
With a rich, reliable data list, you can develop consumer insights to help your business implement informed and effective marketing strategies. With this data pool, you will be able to ascertain who and where your consumers are and what they need or want from your business.
The facts and figures surrounding and directly related to your market are ever-changing, which is why it’s important to keep on top of this data with cleansing and segmentation techniques. Contact Melbourne’s digital marketing experts today for help with your customer targeting.
What our clients say about us
"In our first week we have exceeded
$8k in sales thanks to WME"
Peter James - Customer Relations