Businesses we’ve helped get results
Email marketing management services to maximise ROI
The WME team are leaders in the Australian digital marketing space. With experience across large and small business clients, the team at WME really are Web Marketing Experts and it’s no different when it comes to email marketing. Encountering a breadth of campaigns running across a number of different online e-marketing platforms, we have the knowledge and understanding to help build you a profitable and
Email Marketing Can
Email marketing can…
Use emails to amplify the exposure of your blogs, events, white papers and e-books.
Send your loyal customers discounts and relevant industry information to keep them engaged.
Create an automated email campaign to send your consumers down the sales funnel.
What’s so good about email marketing?
Email marketing is one of the most valuable additions to your web marketing campaign for a number of reasons, the primary of which is its ability to be so closely tracked and measured. With email marketing, you can reach a targeted group of consumers who have already shown interest in your brand, business or service and track the results of your campaign through sales and engagement in live time. E-marketing will also let you test your marketing messages across your audience to learn more about the tendencies of your majority following.
TECH TRUMPS TRADITIONAL
By personalising your marketing messages, you can build a much more meaningful relationship with your consumers. Targeting and segmenting email marketing lists is much quicker and simpler than the development of unique postal, print or traditional advertising campaigns, so you can speak directly to smaller, more relevant customer groups in a familiar manner. Boost your brand awareness and client retention by incorporating an e-marketing component in your digital campaign while decreasing the time and effort involved in the process. Once received by your consumers, these emails are easy to share with a simple click and have the capacity to increase the overall reach of your campaign.
STREAMLINE COMMUNICATIONS AND NURTURE CLIENTS WITH AUTOMATED EMAILS
With email marketing, you are also able to set up automated campaigns to ensure your customers remain engaged throughout their experience with your business, product or service. These emails often simply require a one-time-only setup and can be used for anything from lead generation to wish-list or abandoned cart reminders. Automated emails are a great way to take the time, effort and cost out of a long-term conversion strategy. Guide your leads through the sales funnel with a precise email journey, mapped out to give you the best results by allowing potential customers as little or as much time they need to make a purchase. When well-designed, automations can work effectively for any industry, but are particularly useful to B2B advertisers. Enquire today to chat to our digital specialists and map out your customer conversion journey.
This cost-effective advertising medium produces some of the best ROI results of all digital advertising forms, as it enables you to reach a maximised audience without the financial and ecological outlay associated with traditional direct mail. It also allows you to increase the frequency of your correspondence without the economic burden to match.
How our email marketing services can help you
Almost 105 billion emails are sent each day – WordStream, 2017
Email users will increase to 2.9 billion worldwide by 2019 – Statista, 2016
57% of email subscribers spend 10 minutes to an hour browsing marketing emails during the week – Choozon
82% of B2B and B2C companies use email marketing technology – iFactory, 2016
59% of B2B marketers say email is their most effective channel in terms of revenue generation – WordStream, 2017
Email is the third-most influential source of information for B2B audiences – WordStream, 2017
Increase conversions with abandoned cart emails
Abandoned cart emails are one of the best email marketing applications to generate conversions in the e-commerce retail realm. A gentle reminder to clients about the products they were previously interested in could be just the push they need to make a purchase. You may also like to add a little buyer incentive, like a discount or free shipping, to make that initial conversion.
E-commerce customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow-up email. – Experian, 2016
What our clients say about us
"In our first week we have exceeded
$8k in sales thanks to WME"
Peter James - Customer Relations
Australia’s trusted content strategy company
No matter what your business type — B2B, B2C, service, e-commerce or brick and mortar store — WME can set you up with a winning digital e-marketing strategy. When it comes to top content, WME is hard to beat. With the largest onsite content team in Australia, we have the knowledge, expertise and talent all under the one roof in Melbourne’s CBD.Take your business further faster with an e-marketing strategy from WME!