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Mark Sporton
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Why Strong Web Design is Important for Every Business

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­­Almost every business today has some type of online presence on the web. Unfortunately, a lot of these businesses have poor websites in regards to their design. They lack user experience, user interface, and a majority of them seem to follow similar templates that are generally taken from WordPress or another type of web design template service. Yes, they are easy, free and in some regards look ‘okay’, but it will most certainly not put you ahead of your competition.

We focus on many key areas when we design and construct websites for our clients. Everything from planning, to problem solving, all the way to refining the minor details in images in a design are crucial to the overall look and achieving what it is the client has set out in their initial brief. There are literally so many areas to talk about when it comes to designing a website, but here are just some that are critical to giving a business a very strong online presence.

1) Sell your audience above 600PX

First impressions on a website are one of the most important areas that need to be focused on. Whether it’s a full-width image or video that catches the user’s eye, or a contact form to generate leads, it can be very difficult and can take months of testing through trial and error to successfully achieve and give the best results.

It really does come down to ‘less is more’ rule when it comes to creating a successful website. Today, in 2015, we are seeing more and more websites becoming a lot simpler and direct with what they want to convey and achieve when a user lands on a website. A strong and very visual main graphic or image is portrayed with a simple line of memorable text to support what it is the business wants the user to action or do.

2) Having a strong logo

Your logo is the face of your company, it is the critical piece of marketing material that is used to sell your business. The logo appears on stationary, business cards, advertising, and of course, your website. For that reason, a well-designed logo can contribute to business success whereas an ordinary logo can turn potential clients away.

Although there are endless choices of colour and font types for a logo, it is vital to keep your logo relevant to its industry. Believe it or not, certain colours relate better to certain industries than what others do. A great example would be something as easy as fast food. McDonalds, KFC, Red Rooster, Hungry Jacks, what do they all have in common? The colour red. No, its not a coincidence; it has been proven that people relate to the colour red as a form of excitement, as well as hunger. It goes for so many other colours and industries as well.

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3) Strong typefaces and images.

Yes, we all love Helvetica as much as the next person, especially for using a typeface that is flexible enough for almost anything in the designing field. But when it comes to picking a font for a website, you want to pick something that is not only very easy to read, but is also graphic, supports the brand and has that slick look about it.

We are visual people. Yes, we seek information when we are after a certain product or service on a website, but having a solid, clear and supporting imagery to that product or service can differ from a user becoming interested in your business to a user wanting to use your business. Keep in mind, though, images require just as much attention as anything else, when it comes to designing a website. The resolution and sharp effect of an image adds a lot of credibility to a website. The web is based on pixels, so if an image is too small in its scale, it will appear very distorted and pixelated on your website. If the image is too small, its best to just not use it at all.

4) RESPONSIVENESS!

Considering the time that we are in today, with the use of mobile phones and tablets being used for web browsing being higher than ever, having a responsive website is now (or should be) considered mandatory when having a website.

Having a responsive website not only creates an enhanced user experience, but also generates a much higher conversion rate. It’s important for your website to look professional across a very broad range of screen sizes. Users shouldn’t have to muck around with zooming and shrinking the text or images on screen and having to do that awkward double tap to hit a button or type into a field on a form. Instead, all of the content, images and buttons automatically adjust to the screen of the device the website is being viewed on. It makes it easier, more convenient and less stressful for users to use and navigate the site.

 

 

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By Mark Sporton


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