Be Responsive to Your Customers and Go Mobile
It’s been confirmed by Google that mobile responsive websites rank higher in their search engine than those that aren’t.
The internet is full of convincing articles spouting why mobile is best: more customers are using their mobile device to browse the web and make a purchase; customers will abandon their purchase if a website isn’t responsive to the changing screen size of their device; and 3 out of 4 mobile searches generate follow-up actions, such as a store visit, phone call or, best of all, a purchase.
Basically, if you’re not mobile, you’re not up-to-date and customers won’t view you as up to scratch.
We’ve done the hard work for you, and have distilled some of the essential principles of a good mobile site into this list below.
Preferably no pinching
Connect your users to the content
Your customers should be able to quickly find the content they’re looking for. Phone numbers, addresses and opening hours should be easy to find and not hidden behind your latest promotional deal. Remember, majority of mobile browsers will progress to a follow-up action, so make it easy.
Make it easy to go back home
Front and centre of your mobile site should be your call to action. Menus should have a maximum 7 navigation links and it should be easy for your customers to find their way back to the homepage. After all, mobile browsing is all about convenience.
Convenience is key when asking for customer details
Customers like it when mobile sites automatically present them with a number pad for putting in their details. They also don’t like it when they’re asked for too much personal information, so just stick to the basics such as an email address. The last thing you want to do is discourage any potential leads.
Cater to short attention spans
It’s nothing you haven’t heard before – your customers’ attention spans are shrinking, so if your website doesn’t load within 4 seconds, they’re likely to abandon your site. Harsh, but true. To minimise your load time, keep your site to no more than 1MB, and reduce the size of your images.
Make it easy to switch
Give your customers the option of switching between your desktop and mobile site, but avoid calling your desktop version the ‘full site’. This could mislead many of your customers into thinking that your mobile site doesn’t offer the full experience of your desktop version.
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