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Nicole Wilson
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Big Name Steps Out with a New Style that Leaves Fans Torn

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Stop-the-god-damn press! No, we’re not about to launch into a post VMA rant about the all fashion wins and fashion faux pas that graced the awards’ red carpet (cough, Miley Cyrus ripping off Melbourne label DI$COUNT UNIVERSE, cough). We’re talking about a name far bigger than Miley. Search engine powerhouse Google, revealed their new logo on Tuesday and boy is she a looker. Their biggest redesign since 99’s short-lived exclamation mark, we were first alerted to the change by an animation on the search engine’s homepage. The cheeky animation showed a hand wiping away the old logo and replacing it with a more modern and chic design. Google is now showing off a very fashionable sans-serif font that is very on trend for 2015. Additionally, the brand has also dropped a smaller version of the logo that shows off the brand’s colour scheme with a multi-coloured ‘G’. Less is more.

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In a blog post via their official blog, the team behind the search engine of all search engines opened by saying, “Google has changed a lot over the last 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.” Followed by this powerful homage to evolution of the Google brand…

 

 

Every bold fashion statement comes with just as much backlash as it does praise. With whispers that Google have ripped off competitors Qwant’s logo and an open letter from Noisy that puts Steve Easterbrook’s public rejection of the #McWhopper last week to shame. Oddly enough that open letter has since been taken down but thanks to tech-savvy Chris Reid, from content we were able to find it via Webcache. Controversy.

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Safe to say the move has left offices, dinner tables and tearooms world-wide torn. The team at WME no exception, with tech growing weary of heated conversations fuelled by what they view as such a minor change, a stark contrast to the giddy excitement exuded from our creative departments. Despite the array of opinions floating around the office we’ve all been able to agree on one thing, as the old logo is taken down and replaced with the new design, it really does feel like the end of an era.

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Don’t let the haters get you down though, Google. As a whole we for one love the new look, and we’re not biased at all, not one bit. Move over Swifty, if it were up to us Google ol’ pal, your new look would be at the top of best-dressed list no question. See what the top designers are saying on Twitter by searching the hashtag #GoogleLogo.

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By Nicole Wilson


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