The Press Release: What’s in it for My Business?
When looking to generate a bit of buzz for your biz, a well-structured press release is a great tool to employ. It avoids the typical sales-y angle that can at times deter audiences, and instead drives information in a marketable way. The core concept is to give your audience material that is valuable to them: this could mean educating them on aspects of the industry you work in or letting them know about a great new product or service on the market. If you’re serious about growing your business, press releases should be a key component of your marketing efforts.
Let’s take a look at some of the reasons why a press release is ideal for building exposure and in turn, helping your business to blossom.
Sharing big news with the public
Whether you are launching a new product or expanding your business, a press release can present your information to the public in a newsworthy manner. Your important milestones deserve public recognition, and by delivering the information via sources such as your local newspaper, you are going to be able to reach a much wider audience while establishing your credibility as a business.
Improving your SEO rankings
Online press releases are great for generating organic leads thanks to their ability to incorporate digital links. You can add anchor text, tags and URLs that function to optimise your written content and consequently increase your rankings on Google.
Gaining industry attention
The circulation of a press release is an ideal method for gauging the interest of other markets that work in your industry area. For instance, if you are a small dance company trying to promote an upcoming performance, a press release is perfect for capturing the attention of those who work in the arts world.
Creating media interest
One of the main goals in structuring a press release is getting media platforms to notice your business. The more exposure you gain, the more credibility your brand builds in the eyes of the public, which means bigger business, bigger sales, and bigger opportunities.
Adding customers to your sales funnel
Business wouldn’t be business without making a profit. Disseminating a press release is kind of like stepping up to home plate in a baseball game: the success of the press release will determine whether you make it to first base (getting recognition for your content); second base (getting published in the media), third base (generating attention from potential customers) or a home run (converting sales from successful marketing).