4 Reasons You Should Start Blogging
- Be an Expert Blogging gives you a platform to shine, show off what you know and communicate with your customers in a way that doesn’t just detail your products and services. We place trust in those with expertise and knowledge, and by regularly offering insightful answers you’ll be seen as the go-to when a customer needs help. The beauty of a blog is that it enables you to transiently drive focus on different aspects of your business.
- Show You’re Open For Business Online By blogging regularly, this not only helps your site to have fresh content, it also shows customers that you’re engaged and active online. All too often businesses create a website and never add any new content. What does this say to your customers? You’re not online often, your business hasn’t changed or you’re not aligning with new market trends. By being active online you increase your chances of being found and chosen over your competitors, whilst also encouraging engagement.
- Drive Sales Every blog post should have a purpose, whether it’s to educate, promote or drive a sale. Remember it doesn’t have to be all sales talk, though! Highlighting a problem and providing a solution is an easy way to educate a customer and put your product at the front of their mind. Adding a call to action to the end of your blog post is a great way to tie up and show them what to do next.
- Google Loves Blogs Fresh content is loved by the likes of Google and other search engines as they’re constantly crawling web pages to determine where sites should be ranked. By using keywords and phrases in your blog, you can help to build authority and improve your rankings. You may or may not sell products or services online, but in the digital era where the majority of consumers have access to the internet, search engines are where consumers go to research before they buy.
After reading the above, you should understand why blogging is a no brainer and can really boost your business. Not a born writer? Don’t worry! There’s crafty writers just waiting to pen an interesting blog post for you. If you want to add a blog to your website or need help penning engaging copy, call WME on 1300 663 995.