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There’s no WME Without ‘Me’: Introducing PMT Specialist Darren

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After catching a glimpse into the day-to-day life of WME’s senior social media strategist, Nicole, we’re now diving into our talented performance media team and chatting with Darren. Specialising in Google AdWords, Darren is an integral part of the WME family, spending his days teaching clients the fine art of pay-per-click advertising.

Find out what he gets up to in his spare time.

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Name: Darren Vassallo

Role: Senior PMT Specialist

Tell us a little bit about yourself:

I am 27 years old but have recently been told I look 24, so that’s something. I love sports and I’m a big fan of the Bombers in the AFL. I enjoy a good game of golf on the weekends, and when drinking I like to go Facebook Live.

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When was the first time you heard about ~the internet~?

My brother took me to the library and showed me – I tried using Google but he said to use Yahoo because its better…

What is the most rewarding part of your job?

The wonderful people I work with and the businesses I help change for the better.

Hobbies:

My hobbies include playing golf, pool, FIFA, and anything that I can beat my mates at.

Interesting fact:

I’ve been to Las Vegas four times.

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By Darren Vassallo


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