FAQs

No. Google is able to determine the location of users when determining whether to list your advertisement to them or not.

The AdWords system uses a number of factors to determine someone’s general physical location and whether to show your ads. When possible, we determine general physical location based on someone's computer or mobile device location.

It really depends, as the competitiveness of keywords varies between SEO and PPC. You are free to bid on any PPC term but SEO campaigns are structured around competitiveness and traffic. Any SEO keyword can be used as part of a PPC campaign, but not all PPC keywords can be used as part of an SEO campaign.

Your bill will rarely be bigger than your budget in each cycle. However, if you have an outstanding balance from the last cycle, it may be added onto the bill.

No. This goes against AdWords policy. Even when it comes to AdWords, Google wants to give users a good experience – this means a genuine variety of suggestions and ads. Google doesn’t want affiliate marketers trying to game the system using multiple accounts.

The most relevant page to the search term should be chosen. If the term warrants explanation, isolation and a dedicated page, then a landing page may be warranted. This would be the case in the event of a new product, new word or unique service. If it is a general term that describes the business as a whole, then a homepage may be more suitable.

Your budget should be based on your business goals. If you weigh up the number of new clients/customers you need to bring in to grow or maintain revenue, compared to your conversion rate, then work out how many click throughs you need per day to reach that goal – your budget should allow for that (remember to keep search volumes in mind) plus a small margin for safety.

The most important factor in deciding your budget is efficacy vs affordability. If you’re saving a lot by limiting your budget then you may not get the traffic levels you need. On the other hand, if you are spending more than you can afford, your success won’t be sustainable.

A minimum number of clicks is required before Ad Extensions activate.

Multiple reasons:

1. Your daily budget has been spent
2. Your bid is too low for the ad to show on first page
3. Your credit card has been declined
4. The ad was disapproved
5. You are not in the location you are targeting
6. Ads are set to deliver during certain hours
7. You keep searching for your own ads

If you repeatedly search for your own ad using Google Search but never click it, you may stop seeing it. That's because Google's system detects the IP address of your computer, and stops showing you ads that it thinks you aren't interested in. Remember to use the Ad Preview and Diagnosis tool to view your ad as it appears in Google search results, instead of performing a regular search. It prevents you from racking up impressions while you try to locate your ad.

Yes, using Google Forwarding Numbers, mobile call buttons, and form fill tracking. Leads will be reported separately by source, so you can tell what’s working and what’s not.

Yes, using IP blocks. You will need software that tracks IP addresses of website traffic. This can be implemented for a reasonable fee.

Every 30 days, or when you reach your cost threshold – whichever comes first.

Yes, you can display your ads on mobile devices with full browsers (high-end smartphones and tablets). Text, image, app promotion and HTML5 ads can be displayed on mobile devices.

Yes, it’s relatively straightforward to set certain hours and/or days when you want your ad to show. By strategically selecting times when your product/service is most likely to be searched for, you can make the most of your AdWords spend. The exact times/days will depend on your industry, niche and location.

You can specify an area as small as a 1km radius around a GPS coordinate – for example, the location of your local store or Australian warehouse. Many businesses target a specific suburb or group of suburbs. You can target the whole country (or multiple countries) if you like. It’s all about knowing where your target audience is.

This will depend upon the area of business that you are in. With AdWords, a set of targeted keyword phrases are researched and selected. When these keywords are used in a search by a user they will trigger an ad to display. Bids are placed for ad positions. Bid prices can range from $0.05 to the top end of $100.00 per click. Bid prices for keywords for most businesses fall into a range from $0.50 to $5.00 per click, this will be determined by our research and which match types are selected. The bid price depends upon how high you wish to see your ads positioned and how much competition there is for the keyword phrases that have been selected.

Actual cost-per-click, also known as ‘pay-per-click’, is the amount you have actually paid for the click on your ad and the CPC bid is the maximum amount you are willing to pay for a user to click your ad. Higher bids may increase the position of the ad and the likelihood that a user will click on it.

Click-through rate, or CTR, is a metric used to measure the success of an online advertising campaign. It is presented as a percentage, calculated by: number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). The benchmark percentage for CTR that Google identifies is 1-2% (for search advertising).

Impressions are how often your ads are displayed on the Google Network.

Ad position refers to the order in which your ad appears in relation to your competitor’s ads. On desktop computers and laptops, there are three top positions. On mobile devices, there are two top positions.

Cost-per-acquisition – also referred to as CPA, cost-per-conversion and cost-per-lead – is the metric used to determine your costs per lead/sale/enquiry from your advertising. This is a key metric in determining your return on investment. The formula to work this out is below:

When you add terms as negative keywords, your ad won't show to people searching for those terms or visiting sites that contain them. For example, if you sell “reading glasses”, you would include “drinking” and “wine” as negative keywords, as this user is unlikely looking for the type of glasses you sell.

A conversion is a desired action that a user has performed on your website or through your ad – a form fill, a phone call or a newsletter subscription, for example. These are tracked with the implementation of a tracking tag on the website.

A list of prohibited products and services can be found in the Google AdWords advertising policy. https://support.google.com/adwordspolicy/answer/6008942?hl=en-AU&ref_topic=1626336#con

Whilst an invoice cannot be sent straight from Google for the charges accrued, one can be downloaded for the previous month during the first week of the current month. Your account manager will be able to facilitate this for you.

Your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists.

You can show your ad to customers who are searching for your exact keyword and close variants of your exact keyword, with additional words before or after.

You can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword, exclusively.

Ultimately any increase in the conversion rate of your site has a direct correlation to increased revenue. Would 20% more phone calls benefit your business? Absolutely.

Sales, phone calls, form fills, quotes and any specific pages. The types of conversions we track depend on the site.

The A/B split test runs off of your same host. We install a small amount of JavaScript that allows the original site to be swapped in with our revisions.

The results of everything we do are reported directly into Google Analytics. Google Analytics presents the facts, so the integrity of test results is absolute. We provide you with monthly detailed reporting on the results of each test.

This all depends on your objectives. What type of user experience will best benefit your business? Are you trying to drive enquiries or sales? We analyse the site in the first stages to discover areas that need improving, and how we can drive the best results in the quickest possible time.

We then test every aspect of your site to improve individual elements of it and increase conversion over time. We benchmark these changes against the original and then advise which changes should be implemented permanently.

Changing the site permanently to the successful test version requires web development beyond the coding we’ve implemented in testing. The cost will depend on how many changes need to be implemented and how many pages were modified. These changes can typically be made at a reasonable cost.

You can expect a report at least every 30 days.

The testing will not affect your SEO rankings, traffic or AdWords campaign. All URL strings remain the same and Google still reads your site as normal for SEO purposes. We ensure Google does not use any variation pages as an indexable version but rather defers to the original.

Gathering conversion results varies on a case-by-case basis and takes into account such things as traffic volume, source, and brand traffic. However, conversion results can be very rapid, and we have many instances where we have seen dramatic increases in just a few weeks, yet others take longer to gather conclusions.

We do try to move very quickly, but conversion optimisation is a data gathering exercise and we need the data to be sound. It's better to wait a little longer to ensure the integrity of any conversion test rather than make snap decisions based on a small data range.

From day one, you are assigned a dedicated account manager who will talk you through all the processes. They are your main point of contact if you have any questions or queries about your ad campaigns.

In the vast majority of cases, no. For most site-wide deployment we can use your existing website framework via the .css file and some minimal coding. This is all part of the service.

Yes – if you have selected a responsive website option on our site, we will adapt to each device it is viewed from. We produce sites both with and without responsive features, as well as standalone mobile sites. Contact our sales team today and we can discuss how this option may benefit your business.

So that it provides mobile users a visually optimised version. This allows mobile users to interact with your website easier because the design automatically adjusts to be a user-friendly mobile experience.

There may be slight variations depending on each user’s browser screen resolution and their individual settings. During our development and testing process, we check your site on a variety of different updated browsers with different settings. However, we do not support some old and outdated browsers.

Your site isn’t just in thin air – it has to be saved and made available 24/7. This is known as hosting. A host is the remote computer (usually a sophisticated data centre) connected through the internet, on which your site is actually stored. Hosting is charged at a packaged fee, usually monthly or yearly. This cost covers the infrastructure (computers, servers, wiring and more). We can help you arrange affordable hosting. Of course, we recommend our own service first!

Content and copy are not included as standard. However, our talented in-house team of content writers and copywriters will be more than happy to prepare a quote to meet your needs. You’ll love having polished, professional text on your site – and so will your users!

Yes, absolutely. The structure of your site will be setup to allow for additional SEO work to be carried out, if you require.

It’s the URL – the address of your site. You have control over what appears between the www and the .com (or .com.au, or .org, etc.). However, you should choose wisely as it cannot be edited once set – to make a change, you would need to get a new domain name and transfer your site over.

Your domain name should accurately represent your organisation. It should also be short, simple, and easy for people to remember. Many just use their business name. Some use the name of their main product or service. Some include their location in their URL. There may be SEO aspects to consider – please ask your account manager or project manager for assistance if needed.

Yes, we can. This is a separate service, but once it’s done, you can use your logo on everything from your new website to your letterhead and business cards!

It all starts with a phone or Skype discussion regarding your organisation’s needs, goals and budget. This will give you plenty of opportunity to ask questions and find out how our services can benefit you. If you aren’t sure what you need for your business, we can help you work it out by looking closely at the way you operate and by assessing your objectives.

Yes. Our online stores (a.k.a. e-commerce sites) look stunning, work beautifully, and make your customers’ shopping experience an absolute dream! You’ll get to work with our talented (and modest) designers to create a unique online store experience from scratch. You can even have your site reflect the aesthetics and style of your brick-and-mortar shop.

WordPress is a CMS that is open source, meaning it’s free for anyone to use, copy and manipulate for their own purposes. It is simple and easy to maintain or update, making it popular for those who don’t have advanced technical skills. It can be used to run simple and elegant websites, or complex, high-powered sites.

CMS stands for content management system. The CMS allows you to update the text and pictures on your site, or add new products if you have a store.

Back in the day, companies would have to pay a web team every time they wanted to make a small adjustment to the appearance of their site. These little fees would add up to a significant amount over time. With a CMS like WordPress, any user can now update the text on their site, add pages and more, just as easily as they’d update a social media profile.

Yes – training is included. You will receive half an hour of training on how to operate your CMS of choice. If you would like more training, or if you would like a consultant to come in and teach your staff, help is available through Webcentral Consulting.

The content management system (CMS) allows you to only update the site content (page text and images). Changing the design requires website developers who craft the website's templates with CSS & HTML.

Yes. However before doing so you should arrange to have your website backed up first to ensure you can roll back if a problem occurs. Keeping your WordPress version up-to-date assists in protecting against hackers.

Yes – our sites come with email service, so you can have a professional looking email addresses for you and your staff (yourname@yourdomain.com). Please ask when you make your initial enquiry regarding what email addresses you need, and how many.

This will depend on whether you run an online store, or whether you simply wish to accept bill payments online. There are a number of different high-security payment options you can choose from that will give your users peace of mind that their details are well protected. These payment systems accept all credit cards, and some accept direct debit details. Some systems come with a small ongoing fee for security and maintenance (charged by the payment service provider, not us) – please ask when you make your initial enquiry.

Yes! All of our designs are created with user experience (UX or UE) as a top priority. There are many factors that go into a user-friendly website, from clean and fresh graphics, to simple layout, to ‘intuitiveness’ (i.e. how easy it is to shop or find information for someone who’s never visited the site before). From newbies to tech heads, every possible user will find it easy to get around your site.

Our professional team has an established process that will help ensure your site meets your needs – even if you can’t articulate what you want at first. Enterprise-level clients are also more than welcome to provide formal briefs and style guides for us to work with.

Bargain basement websites are not custom designed to your specifications and needs; they’re made from a template that’s just been tweaked to include your business name. This means they won’t help your organisation stand out of the crowd online. They may not be able to be modified or updated easily. The price may only include one page, and will likely not include the price of a domain name or hosting. Customer service is likely to be non-existent. The site would probably be finished off overseas by an underqualified, poorly paid outsourced contractor.

At Webcentral, we’re proud to provide a high-end service worthy of the country’s leading brands. From the moment you enquire to the moment your site goes live, you’ll be well taken care of. We guarantee you’ll love the look and functionality of your site. The best part? Our prices are highly competitive – and getting a quote is 100% free!

Yes – all our sites are fully tested for little issues that could affect the user experience. Our customer care policy also allows for fixes after your site has been launched, in the rare instance that that’s necessary.

To ensure your website is using the latest web design features we build the sites in HTML 5 & CSS 3. Unfortunately, not all browsers can render every feature from these latest versions. As such, we use our best judgement to gracefully pair back these elements, so that it still works on these browser versions.