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Online Tools That Keep WME on the Ball

Last week I shared with you my top tips for creating a to-do list that you’ll actually get through. And while I’m a huge advocate for jotting down by hand the day’s priorities, there are a few online applications I can’t go past for boosting my productivity in the workplace. Working in such a fast-paced industry, it only makes sense that we outsource (some) of our cognition to stay on the ball and ahead of the game.

Here are a few of our favourites:


Not only does Trello work wonders with keeping our clients in the loop of their campaigns, but it also helps our staff across different departments to collaborate on projects. In one quick scan, Trello lets us see what projects are being worked on, who is working on what, and how close a project is to completion. So not only does it provide a bigger picture, but it also lets us track the smaller details of each project, add notes, images and attachments. It’s also flexible and fun to use and has a mobile app for when we’re on the go (which is pretty often). I have this one on in the background for most of the day.



We’re all about giving our target audience exactly what they want, which is why BuzzSumo is an indispensable tool for us. The handy search tool lets you know what content is popular by topic or on any website. With BuzzSumo, we can find out what kind of content our readers will find the most interesting, and on which social media platforms they’re most likely to read it. This research can take hours – if not days – and it’s constantly changing, so a tool that can analyse all of that for you is well worth bookmarking.


Google Insights databoard

This useful databoard provides insights from Google case studies, and is our go-to source for trends and research into all things digital media and marketing. They regularly create topic reports that are downloadable, which makes it easy for us to share with our team members and clients. Their reports are also written in an accessible manner, which means even our clients who aren’t down with all things Google or search related still understand the significance of their findings. We regularly check back this website to ensure we’re maintaining best practice, too.


Evernote is just like a virtual pin board. It’s where I save passwords, interesting articles that I want to come back to, receipts, images or details in an important email. Once stored in Evernote, everything gets uploaded to the cloud for easy access across my phone, tablet and desktop. And the best part? Everything is searchable, which means I never have to scroll through my search history or inbox ever again.



This is a mind-mapping web application that my team and I use when we’re brainstorming new concepts, nutting out strategies, or launching a new service. Sometimes a typed Word document just doesn’t cut it for when we’re trying to explain a new concept. I find that a visual mind-map can be an effective way of getting everyone in the team to understand the concepts and to see how they relate to one another. It’s also collaborative, so once I’ve finished working on one aspect, I can send it to my team who will add more branches. Then we can save it as a PDF for future reference.

What are some of the tools that you can’t go without in your workday?

By Nick Bell

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