The Age of the Virtual Pioneer
Do you remember the last time somebody said something that really made you think? I do and mine happened just this weekend… and it went a little like this:
Friend: We live in such an exciting digital age with so much information catered to us.
My friend, who shall not be named, sparked something inside of my digital marketing mind, which prompted me to get writing. The statement in itself is not wrong, but the implications of what he meant, and the tone by which he said it, showed me that in a generation of technically savvy youth, we really don’t know as much as we think we do.
With the overflow of information and data today, it is hard for us as human beings to analyse and take in the whole lot. We are constantly bamboozled with information, so much so that once we learn and grasp certain concepts, there could already be another entering the market to make what we have learnt outdated.
I find that the infinite content of the World Wide Web is much like a book that never ends. The plot continues to change as we get further in, making previous things we thought we knew about the book obsolete.
I have learnt from my seniors and mentors that in our industry and walk of life, it is the ability to be malleable and to evolve as young professionals that really demonstrates our value. I remember a certain tutor from my university days saying that if we were to learn one thing from his class about the digital space, it is that we must become the virtual pioneers of the web. I have stuck by this and have seen it echoed in every place I have been at and every job I have had so far.
We now have at our disposal (thanks to a handful of geniuses out of a place called Silicon Valley) the resources and tools to take on the challenge that is digital. We are now able to analyse, predict and capitalise on opportunities that we weren’t previously aware of and, in that sense, the overflow of data isn’t so bad. We can’t expect to know everything and it’s okay to not know everything. Things change all the time and we too as digital marketers must change, learn and comprehend at even greater speeds. They say you have to be in it to win it but, from what I can see and have learnt, you’ve got to be ahead of it or you’re most likely already behind it.