What Google’s Smartphone Means for You
Google has announced plans to create its own smartphone device, taking its place as a powerful competitor to Apple, Samsung and Nexus.
It might seem like Google already has their own smartphone, what with the Android operating system having proven itself a great hit up until now. But this isn’t exactly the case. Google has been swooping in on other phone companies and installing their software on other devices. The software giant has never had complete control over the hardware of a device. Until now.
The company wants the new mobile phone to join the ranks of the other hardware it’s released over the past couple of months. The company wants to become a feature in everyone’s lives – and creating their own phone is one step further to achieving that goal.
Project Ara is Google’s first modular phone
Google has one phone already in the works. Project Ara will be a modular smartphone, built from different components that the user will be able to swap out at will. This gives them the freedom to build their own smartphone, choosing parts like speakers and storage. Where the modular design really shines, though, is in its longevity. When one part breaks, there is no need to purchase a brand new phone. The user simply needs to swap out the faulty part to enjoy a functioning phone again.
When considering sustainability, the long-lasting nature of the new phone means fewer materials will be used creating a new suite of phones every second year.
Developing their own smartphone would put some of the power back in Google’s court, and would pave the way for some exciting innovations. As they have been restricted to software innovations until now, Google has not had the space to play around with certain features of the phone.
They also have the chance to improve the manufacturing process and even the software itself. With total control at Google’s fingertips, who knows what else they’ll create.
It’s not all bright and happy
What’s worrying is that the move has come as experts are predicting the demise of smartphone purchases. The most recent iPhones have not enjoyed the same roaring success as the models from a few years ago, and people show signs of abandoning their devices in favour of more old-fashioned designs. Many are worrying that this could mean Google’s smartphone projects will fall on disinterested ears.
Some pundits are arguing that there isn’t much point to Google’s decision and that the whole thing is just a vanity project. This would make sense, as smartphone innovation occurs in the software itself. Smartphone hardware just doesn’t have a whole lot going for it, besides slimline batteries and fancier cameras.