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Why Your Business Should Start Its Own YouTube Channel

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Many businesses are either put off by the idea of YouTube, or haven’t even considered it yet as a marketing tool. However, the reality is that there are a whole range of benefits to launching yourself on this platform.

First things first – let’s take a look at the stats:

  • YouTube is the second largest search engine and the third most researched website (after Google and Facebook)
  • More than 4 billion YouTube videos are viewed on a daily basis
  • 100 hours of video footage are uploaded to YouTube every 60 seconds

Evidently, it’s a pretty prominent corner of the digital realm to sink your teeth into and subsequently amplify your exposure. However, there’s more to YouTube then numbers – here are a few reasons outlining the advantages of marking your territory on the world’s most popular video-streaming platform.

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YouTube is fantastic for SEO

Text-based content and images aren’t the only things that pop up when users plug search terms into YouTube; news items, books, and indeed, videos are also considered useful sources of information by Google. In fact, thanks to Google Universal Search, video is now considered just as important as text-only pages. By accompanying your video with well-written content that is keyword-rich and filled with backlinks to your website and social media channels, you can greatly capitalise on your SEO marketing strategy.

Variety in content generates more engagement

Consumers get sick of only ever being exposed to written content or still imagery. As they say, variety is the spice of life, and as such, we consider video to be the oregano of your spice rack. It’s something that many people can enjoy because you are catering to more than one or two learning styles. In fact, 65% of people are visual learners, 30% are aural learners, and 5% are kinaesthetic learners – the beauty of video is that you get to drive all three of these styles, therefore increasing your audience scope.

Furthermore, content doesn’t always have to be totally original; you can repurpose old content into video format. Likewise, you can turn original video content into other modes of communication such as podcasts or presentations.

You are effectively growing your global audience

YouTube has a highly significant global presence, reaching consumers all across the globe. By uploading video marketing material, you are effectively opening up the doors to a whole horde of potential new visitors.

Furthermore, English-speaking videos comprise 30% of all YouTube views, which means you’re at an advantage if this is your native language. However, by adding things like closed captions, you can make sure you are even connecting with those who might otherwise be hindered by a language barrier.

Evidently, the myriad of benefits to getting yourself a YouTube Channel are hard to argue with. Whip out that camera and get filming some high-quality marketing material today!

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By Patricia O'Loughlin


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