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Instagram Has Big Plans for Businesses

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For a long time, Instagram has been a go-to app for community building, branding and engagement, making it a favourite marketing tool of many businesses. However, until now, the app has had a drawback for those wanting to increase their revenue; Instagram hasn’t yet offered tools for businesses who want to monetise their presence on the photo sharing platform.

Noticing that more businesses than ever are turning to the app to for crisp marketing solutions, Instagram has now announced a new set of business tools, providing companies with even more ways to turn their “passions into livelihoods”.

Business profiles

With the launch of business profile pages on Instagram, companies will be able to take the next step in their customer relations and brand themselves accordingly.

For one, companies will be able to integrate their real-life contact details into the app, with a simple click-to-call or click-to-email feature so customers can contact without leaving the app. The process, which simplifies the contact process into just a couple of steps, is handled within Instagram itself, making it even more likely that customers will take the initial steps to contact you.

Business profiles are a free feature that only requires you have a Facebook business page. As well as the extra legitimacy that a business page will afford, signing up for a company account will unlock a few features that aren’t available to the average user, such as insights and promotional tools.

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Gain more insights

Noticing a gap in their service, Instagram has developed a simple data analytics tool that empowers its users to make astute, actionable marketing decisions. ‘Insights’ is a powerful tool that measures audience data and behaviour. As well as seeing into your audience demographics, you’ll be able to pinpoint the perfect time for audience engagement and see which posts perform best.

Although data has been available on third-party platforms for a while, it’s only now that the social media company has released a version inside the app itself. And what a difference it will make for your social media calendar.

As you know, none of these metrics are new. But the fact that Instagram has brought them in-house means the social giant can offer something that the other services can’t and show you statistics that other platforms simply don’t have access to. It also means you won’t have to go through the cumbersome process of clicking through to another service – instead, you’ll receive real-time insights alongside your photos.

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Promotion 

Once again, Instagram has taken an existing service and made it simpler. The business update makes it easier to turn regular posts into paid advertisements, with a simple click within the app itself. Simply set a length of time the ad should run for and let it grab the attention of your target audience.

Paid promotion is a great way to reach an even larger audience and brand yourself in front of people who wouldn’t have found your products organically.

These changes are only the beginning in Instagram’s push to become a valuable tool in a business’s marketing collateral. They’ll be rolling out across Australia in the next couple of months so stay tuned.

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By Stefanie Kir


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